NOIR’n BLUE
The DNA of Noir ‘n’ Bleu develops around an important vision: imagine the essence of denim enclosed in the two colors that have most distinguished it from its origins, BLACK AND BLUE, from which an infinite series of tones gradually, converge toward white.
Noir n Bleu narrates the love and passion for denim, whose purpose is to represent the precious result of careful work dedicated to the pursuit of perfection.
the ROCK and the BOHO style, which are and will be an important reference for the brand.
The choice of a French name has a double meaning: the first one is a tribute to the city of Nimes, the place where indigo cloth was produced since the 1400s. The second is based on the memory of the French designers who contributed to the diffusion of the concept of collecting applied to denim.
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